SoFine is a startup that helps professionals in the beauty industry grow and promote their business to millions of potential clients looking for beauty services both onsite and at home.

B2B, B2C and Admin Web Application

Role  |  Principle Product Designer  |  Research, Design, Define Business Strategy and QA



Christina Apples is a 26 years old fashion designer. She is an avid user of Opentable, Handy and Instacart. She believes her time is valuable and shouldn't be spend on finding, researching or waiting for services. She visit at least one beauty type services a week.
Alexa James is a 68 years old grandmother. She watched her 4 grandkids Monday to Friday—5 months, 18 months and 7 years old grandsons as well as a 4 years old granddaughter. On the weekends, she has her own household errands. She doesn't have time for anything else.
Neil Harris is a 36 years old tattoo artist who owns a tattoo studio. He is looking for ways to help promote the services his studio offers. Additionally, he wants a website for his studio but he doesn't have the time to design one himself nor does he have the budget to hire a web designer to do it for him.

Use Cases​


User Stories

Pattern Library

Final Mockups

More Projects

more projects are available upon request
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