SoFine is a startup that helps professionals in the beauty industry grow and promote their business to millions of potential clients looking for beauty services both onsite and at home.

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B2B, B2C and Admin Web Application

Principle Product Designer  |  Research, Design, Define Business Strategy and QA



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Neil Harris
Tattoo Artist Owns Tattoo Studio
36 Years Old
  • Looking for ways to promote the services his studio offers
  • Wants a website for his studio but he doesn't have the time to design one himself nor does he have the budget to hire a web developer to do it for him
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Christina Kim
Fashion Designer
26 Years Old
  • An avid user of Opentable, Handy and Instacart
  • Believes her time is valuable and shouldn't be spend on finding, researching or waiting for services
  • She visits at least one beauty service a week
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Stephanie James
68 Years Old
  • Watches her 4 grandkids Monday to Friday—5-months, 18-months and 7-years-old grandsons as well as a 4-years-old granddaughter
  • On the weekends, she has her own household errands
  • Doesn't have time for anything else

Use Cases​


User Stories

Pattern Library

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Final Mockups

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