SoFine is a startup that helps professionals in the beauty industry grow and promote their business to millions of potential clients looking for beauty services both onsite and at home.

sofine hero.png

B2B, B2C and

Admin Web Application

Principle Product Designer

 

 

 

Process

Plan

The founder of SoFine gave me a high level use case for the product—"I want to build a beauty directory to help professionals promote their businesses and to make it easy for clients to find beauty services." The founder also want me to help him come up with the company's name.

 

SoFine is founded and I defined the user stories

Research

Conducted a variety of research

  • whether competitors has similar use cases
     

  • the different ways online services generate revenue
     

  • different payment merchant services
     

  • background checks for at-home professionals

Design & Test

  • Design mockups
     

  • Gathered feedback from founder
     

  • Iterate

Release

  • Created documentation

  • QA UI during implementation

 

 

 

Personas

 

Happy Portrait

Neil Harris | 36

Tattoo Artist

Owned a tattoo company

  • Looking for ways to promote the services his studio offers
     
  • Wants a website for his studio but he doesn't have the time to design one himself nor does he have the budget to hire a web developer to do it for him
Young Model

Christina Kim | 26

Fashion Designer

  • An avid user of Opentable, Handy and Instacart
     
  • Believes her time is valuable and shouldn't be spend on finding, researching or waiting for services
     
  • She visits at least one beauty service a week
Mature Woman Laughing

Stephanie James | 68

Grandmother

  • Watches her 4 grandkids Monday to Friday—5-months, 18-months and 7-years-old grandsons as well as a 4-years-old granddaughter
     
  • On the weekends, she has her own household errands
     
  • Doesn't have time for anything else

 

 

 

Use Cases​

 

 

 

 

Research

 

 

 

User Stories

Image by Guilherme Petri

Mr. R | 54

Founder of SoFine

​As a super admin, I want to...
  • see my revenue
  • set subscription terms and prices
  • see the activities of the users
  • respond to users' messages
  • see the status of users' messages
  • assign and edit admin roles
  • cancel users' account
  • send payment reminder
  • update password
Happy Portrait

Neil Harris | 36

Tattoo Artist

As a professional, I want to...

  • advertise my business online
  • create profiles and upload photos
  • edit my profiles and delete uploaded photos
  • configure and edit business schedule
  • configure and edit pricing menu
  • see unread messages
  • respond to client messages
  • change my password
  • see information regarding upcoming, pending, and past bookings
  • change my subscription
  • update my billing information
  • view my payment history
  • receive email and phone reminders 2 days as well as 2 hours prior to the booking
Young Model

Christina Kim | 26

Fashion Designer

As a client, I want to...​​
  • find beauty professionals effortlessly based on specific criterias
  • see their reviews and leave ratings
  • search for beauty professionals close to where I live and work
  • communicate with professionals
  • view the location of beauty professionals
  • book, change and cancel bookings
  • change my password
  • favorite professionals
  • see pricing menu
  • see business schedule
  • see all information regarding upcoming, pending, and past bookings
  • receive email and phone reminders 2 days as well as 2 hours prior to the booking

 

 

 

Pattern Library

SoFine Pattern Library.png

 

 

 

Final Mockups

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